On November 3, voters in California approved Proposition 24 to pass the California Privacy Rights Act (CPRA). CPRA builds on the California Consumer Privacy Act (CCPA). When it takes effect in January 2023, CPRA will enshrine a tougher set of data privacy rules for businesses and give consumers more rights on how their data can be used. What does it mean for you? Click here to get more info from eMarketer on the impact of the new regulations for markets: https://www.emarketer.com/content/what-cpra-means-for-marketers?ecid=NL1001

Consumer privacy regulations are fluid and susceptible to changing legislation at any moment. A tumultuous 2020 will shape 2021 data strategies across every industry. Make sure you partner with data providers and partners that are ahead of the privacy regulations.