All of us working in the tourism and hospitality sectors are acutely aware of the impact the pandemic has had on our industry. If you did not see the recent research from eMarketer, here is a link to the startling facts; https://www.emarketer.com/content/travel-industry-ad-budgets-crater-historically-challenging-year?ecid=NL1001

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

So now what? Our industry is not one to stick our heads in the sand, so recovery is taking many shapes. At RMG, we’ve been advocates of using these “down times” to focus on greater understanding of your data: exactly who are your visitors and inquirers and what are the critical demographic, psychographic and geographic attributes that you can glean to sharpen your marketing effectiveness in 2021? Tools such as data hygiene and data portrait analysis can provide that insight to your past visitors and inquirers, contributing market intel for your 2021 planning. To learn more, see our previous blog posts or click here: https://www.youtube.com/channel/UCguLUI2iKzFh6FySXqxqNgA