Barry Kessel is an expert in the interrelated disciplines of direct, digital, social, brand and database marketing. He brings deep hands-on experience marrying data, channels, and communications to create and foster mutually profitable brand-consumer relationships.
He has held senior positions within Wunderman (including President of Wunderman, NY and CEO of Wunderman, Washington, DC), Havas, and Young & Rubicam Brands. He has been in a leadership role on multiple WPP client-centered multi-agency teams. His client relationships have included IBM, AT&T, Microsoft, Merrill Lynch, Miller, Vanguard, Dell, AARP, Pfizer, American Express, P&G, Kraft, Chase, the International Olympic Committee, UPS, United Airlines, Merck, Citibank and Audi.
He combines roles as strategist, practitioner and advisor to manage the marketing equation. Clients value his contributions as a proven leader, mentor and manager.
Barry helps clients define marketing objectives, organize resources and talent to meet those objectives, create the proper measurement systems, define/refine the branded customer experience and design programs that deliver measurable, sustainable improvements in marketing effectiveness.
He has been recognized with multiple industry awards, including DMA Echo Awards and AMA Effie Awards. The DMA recognized Barry with their most coveted award, the Henry Hoke award, for innovative use of marketing channels.