Stuart Holt – Founder, Principal

Phone Icon copy Tel: 804.240.3356

Mail Icon copy sholt@rmg-usa.com

One of our original founders, Stuart helped build RMG into the nation’s second largest privately held direct marketing firm, with 300 employees and $50 million in annual revenue. Stuart understands business and has worked on over 100 brands, helping them to develop stronger revenues and increased profitability.

Jim Harenchar – President & CEO, Principal

Phone Icon copy Tel: 804.370.1439

Mail Icon copy jharenchar@rmg-usa.com

With over 25 years of experience as an agency owner, Jim offers valuable perspective on both the “thinking” and the “doing”. Having worked as management consultant, strategic planner and account executive for clients ranging from Fortune 50 to Fortune 1000, he brings a broad perspective on developing and implementing marketing communications.

Scott Highfill – Creative Director

Phone Icon copy Tel: 804.690.3058

Mail Icon copy shighfill@rmg-usa.com

A creative, sales-driven marketing professional with nearly three decades of experience means Scott has all the tools to deliver strategically focused creative solutions for companies across numerous industries. As a dedicated team leader, Scott develops marketing initiatives guaranteed to meet, and exceed, client’s goals. 

Mark Magula – Vice President, Western Operations

Phone Icon copy Tel: 425-516-9008

Mail Icon copy  mmagula@rmg-usa.com

With over 30 years working in the Direct Marketing Industry, 10 of them spent as an agency owner, Mark brings the combined experience, industry knowledge and the passion to deliver measurable results to every client relationship.  Mark has worked at nearly every level in the agency environment, from a green Account Executive responsible for “getting things done for the client” to an agency President who gets “it” done for the client. “Working with people in every position from account coordinators, managers, VP and even company CEO’s, has given me a unique perspective on understanding and delivering on client needs”.

Michelle Vesth – Creative Director



A Creative Director with over twenty years of agency experience developing creative solutions for a wide range of industries in both the business-to-business and consumer arenas. Michelle has received numerous awards, including the coveted Cannes Lion Award, and has a history of developing work that gets results while keeping the highest level of creative integrity.

Jason Bateman – Senior Art Director


An innovative art director with over 16 years experience providing high-level creative solutions for clients in various industries. No matter the expectation, Jason has the experience and chops to develop engaging pieces. 

Joe Ruiz – Customer Insight Strategist

Joe Ruiz specializes in creating and implementing digital multi-channel relationship marketing programs. He is a thought leader who thrives on the ever-changing nature of marketing in the digital age. Joe embraces interactive opportunities and applies hands-on expertise to develop marketing solutions for multiple business sectors like consumer packaged goods, finance, investment, healthcare, and insurance.

Joe aims to help businesses optimize the customer experience to find, attract and then convert customers into raving fans. Raving fans stay longer, buy and use more products and services, and they share their experiences.

Joe is a contributing-author to Neal Schaffer’s Maximize Your Social, and is a monthly contributor to the Maximize Social Business, Social Media Today, and Business 2 Community blogs. He is also an instructor at Virginia Commonwealth University.

Shelly Banyay – Marketing/Account Manager

Ms. Banyay first joined RMG in 1995 and has returned to work on client projects and account service. She has managed large accounts for over 15 years with creative and logistical success. With a focus on direct and conceptual marketing, her account list includes high profile international accounts as well as domestic partners with demanding projects and deadlines. In addition, Shelly has managed 80+ freelance writers, designers and production associates over the years for her clients.

At RMG, she brings hands-on experience in project management, print production and management, social media and promotion.

Patti Fox – Account Manager


Part of the original RMG, Patti Fox returns to bring a wide range of agency expertise to our current team. With over 20 years’ experience in both general advertising and direct marketing (with the Martin Agency, Studio Squared, and Euro RSCG Discovery), she has worked in all aspects of project and account management and analytic management. Attention to detail and multi-tasking skills serve her well in providing top-notch service to our Clients.

Candace Fallon – Account Services

Part of the original RMG, Candace has a wide range of expertise with over 10 years’ experience in both general advertising and direct marketing. She has worked in all aspects of project and account management and analytic management. Attention to detail and multi-tasking skills serve her well in providing top-notch service to our Clients.

Jess Fowler, Ph.D. – Director of Analytics


Jess brings over thirty years of experience to RMG in the practical use of Information Analytics and the creation of Business Intelligence to drive marketing decisions at both a strategic and operational level.   An early, innovative and published contributor to CRM and Targeted (1 to 1) marketing best practices, he designed and implemented many of the basic analytical procedures, algorithms and modeling techniques that are routinely used today across a number of industries. That kind of forward thinking is what makes Jess so instrumental in increasing our clients’ ROI.

Nancy Minter – Production Artist


A talented and versatile graphic designer and web developer with over 30 years of marketing experience. Nancy’s extensive background coupled with a strong affinity for the online audience make her a highly effective partner in anticipating or troubleshooting issues while providing improvements to web design, content or social media. 

Huy Tran – Developer


A technologist and solutions-oriented IT professional with 9 years of experience providing simplified IT services that empower companies to become more innovative and more efficient. Huy believes that success depends on the capacity to understand a client’s business, through insights gained, he meets client goals by providing better service and better education. 

Linda Snyder – Copywriter

Linda first joined RMG in the mid-1980s and now has rejoined the team, bringing nearly 40 years of experience in copywriting across a broad spectrum of media. She has written award-winning copy for a diverse client base including financial industries, resorts, real estate, health care, child care, industry and transportation.

After learning everything she can about a company and its goals, Linda approaches projects from the point of view of the target audience. She crafts concepts and messaging that stops the reader in her tracks, compels her to keep reading, and gets her to pick up the phone or click through on a website.

Steve Sherba – Art Director


A solution-focused, diversely-experienced creative who is driven by the belief that providing clients with the highest quality work is the only option. Passionate about finding solutions through design and creative thinking for each and every client.

Kim Farlow – Public Relations

Kim Farlow specializes in crafting strategic communications solutions to address complex business challenges. She is expert in public relations planning, internal communications, crisis communications and special event design and execution. Additionally, she has considerable experience in digital communications, having run websites and social media channels for both corporate and non-profit clients.

Kim is an adjunct professor at Virginia Commonwealth University’s Richard T. Robertson’s School of Media and Culture. She teaches the School’s capstone course, “Public Relations Campaigns,” to seniors in the public relations sequence.

A graduate of the University of North Carolina at Chapel Hill, Kim earned double bachelors’ degrees in Journalism and Speech Communications. She graduated with departmental honors and was a McKnight Foundation Scholar.

Kim was honored with the YWCA’s “Outstanding Woman in Communications” Award in 2009 and was awarded the Thomas Jefferson Award for Excellence in Public Relations by the Public Relations Society of America, Richmond Chapter, in 2013. She was accredited by the Public Relations Society of America in 1988 and served as president of PRSA/Richmond.

Roger Marcus – Analyst

Roger has been providing data-driven response marketing insights to his clients for over 25 years.  His “Swiss Army Knife” hybrid experience includes stints as a business intelligence director, IT leader, data evaluation/discovery specialist, creative consultant, and marketing measurement authority.  Roger specializes in differentiating actionable analysis from what is “nice to know”.   By telling the key story behind the numbers, Roger provides practical business recommendations that have a measurable history of success.

Sandy Mikesell – Financial Officer


Sandy joined RMG as Financial Officer in May 2015. She brings 24 years of financial  and management experience in technology to the company. Before RMG, Sandy served  as Senior Vice President, Finance and Administration with Response Marketing Group, a  leading Direct Mail Marketing company. At Response Marketing, she played a key role in automating the Accounting and Human Resources Department.

Stuart Holt IV – Film Director

RMG is now partnering with Double Helix to provide video creative strategy and script writing, video, animation, television production, and editing for our clients. We feel this is incredibly important, since video usage increases ROI for most all forms of communication.

Stuart IV has a wide range of experience as a director, working with and directing nationally known brands like Geico, WalMart, and Virginia Tourism, and television series including The Walking Dead and Turn. His portfolio ranges from long-format education and tourism pieces to wildly successful viral videos.

Double Helix is an audio & video company with the emphasis being on a streamlined, cost-effective approach to video where every project is custom tailored with one goal in mind: to create unique, high-quality content that has both style and heart. Our capabilities include creative concepting & script writing, video production, and a suite of post-production services.