Not Everyone Is Your Customer
USE YOUR EXISTING TOURISM DATA TO DRIVE GREATER ROI
The quote above from Seth Godin has been a mantra that we routinely share with all of our clients. It underscores the need for resorts, DMOs and CVBs to focus on what transforms a marketing campaign from good to extraordinary and what will drive greater marketing ROI.
For 32 years, RMG has specialized in working with highly competitive, customer-focused industries. That experience and staying on the cutting edge of data analysis and integrated marketing solutions has allowed RMG to dramatically impact the tourism sector. You’ve invested in traditional and digital data through years of marketing and advertising so now it’s time to truly and fully monetize that past investment. All to better understand exactly who is your audience and gain critical demographic, geographic and psychographic insight on them.
Response Marketing Group reduces the complexity of multi-channel marketing so busy marketers can communicate with guests and inquirers through their preferred channels. From print, email and search to social, mobile and the web — RMG helps marketers acquire new visitors, drive incremental bookings and build guest loyalty by developing more personalized marketing communications.
Most DMOs and CVBs are sitting on a wealth of data – untapped potential to develop targeted messaging to the right audience at the right time. With volumes of unstructured, uncleansed and unactionable data, marketers have failed to leverage the information that has been collected through investment in events, sponsorships, conferences and every marketing channel and activity.
By leveraging the right kinds of data, DMOs and CVBs can fully transform the customer experience — especially when they foresee growth on the horizon. Consider the success enjoyed by those destinations and resorts using data and technology to drive visitor growth. They’re winning! We believe investing in proven ways to maximize your data can generate as much as a 200% ROI!
What are you waiting for? The roadmap is straightforward and we are here to help:
- Start with a Data Portrait Analysis Of Your Existing Guest/Inquirer Data
- Develop an Insight Driven Multi-Channel Marketing Plan
- Test & Learn Campaigns Driven By Projected ROI
- Track/Measure All Campaign Results
To learn more about our approach CLICK HERE