As we have quoted them previously, we are big proponents of industry “experts” like McKinsey Consulting espousing the value of data analytics, segmentation and relevant content to deliver improved marketing campaigns. In a just published report https://mck.co/2nZvatL the consulting powerhouse discusses how “personalization—or reaching customers with targeted messaging, offers, and pricing at just the right time—is the future of insurance marketing”.
At RMG, we’ve been fortunate to have discovered this truth in our work with many insurance partners large and small – like Nationwide, AIG, Blue Cross or Virginia Farm Bureau. Using our SmarTest methodology (rTest Approach), we’re seeing significant increases in response, quote and bind ratios. We believe there is a better way!