A new study conducted by Forbes CMO Practice and Neustar shows that marketers who invest more than 10% of their working media budgets in marketing performance measurement (MPM) are three times more likely to exceed their growth plans by 25%. The high performers, who are more likely to invest in campaign attribution tools and marketing mix modeling, also achieve 7.5% better growth outcomes than their peers. Click here to read the short article overview http://bit.ly/2ys4yIU.
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