Our Work: University of Virginia

Case Study

UVA: Alumni Growth & Fundraising

A fully integrated effort to assess, review, plan, implement and measure a multichannel development and fundraising campaign.

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The University of Virginia logo

The Challenge

The university was spending approximately $75,000/year in direct fundraising costs to raise that net $1.3. It was not easy to convince the dean to more than double/triple the expenditure to raise a net larger amount.

The Strategy

We began with data hygiene due to alumni data being in many different forms and silos. We then created a listing of all their possible “target” constituents. Third, we established multichannel initiatives for reaching these diverse and broad ranging constituents. Finally, we established the budget and timing for implementing all the initiatives.

The Solution

We created a Comprehensive Communication Plan (CCP), enhanced the database CRM platform with critical demographic, psychographic and geographic variables, developed all creative concepts for multi-channels, managed the print, lettershop and fulfillment of all direct mail, and finally analyzed and reported all the campaign results.

We achieved a 46% growth in response vs BAU and also achieved a 5% increase in participation rate.

A collage of direct mail pieces for the University of Virginia