Jim Harenchar

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Big Data Is Great, But Don’t Overlook The Power Of Small Data

      I really enjoyed this short article from Neil Michel at WireStone. https://www.chiefmarketer.com/big-data-is-great-but-dont-overlook-the-power-of-small-data/ It underscores what we have been telling our clients for the last few years. In the face of all the talk regarding Big Data and AI, it's the basic blocking and tacking of database marketing that seems to be overlooked. At RMG, our Data Portrait Analysis is the perfect example of the valuable insight that can be gained by appending demographics, psychographics and geographic attributes to your current customer information. It doesn't matter if you have a formal CRM platform or are simply collecting information in [...]

By |November 8th, 2018|0 Comments

Engaging New Research From BuzzSumo For 20,000 Brands On FaceBook

Buffer partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 2018 and the results are extremely interesting! https://blog-bufferapp-com.cdn.ampproject.org/c/s/blog.bufferapp.com/facebook-marketing-strategy/amp BuzzSumo has access to some of the most robust Facebook data on the planet, which powers some incredible research studies like this one where they analyzed more than 100 million Facebook videos. Some of the findings - there has been a 24% increase in the number of posts per quarter from 6.5m posts to 8.1m posts over the past year. That’s an increase from 72,000 posts per day in Q1 2017 to 90,032 posts per day in Q2 [...]

By |September 5th, 2018|0 Comments

McKinsey Advocates The Power Of Personalization In Insurance Marketing

As we have quoted them previously, we are big proponents of industry "experts" like McKinsey Consulting espousing the value of data analytics, segmentation and relevant content to deliver improved marketing campaigns. In a just published report https://mck.co/2nZvatL the consulting powerhouse discusses how "personalization—or reaching customers with targeted messaging, offers, and pricing at just the right time—is the future of insurance marketing". At RMG, we've been fortunate to have discovered this truth in our work with many insurance partners large and small - like Nationwide, AIG, Blue Cross or Virginia Farm Bureau. Using our SmarTest methodology (rTest Approach), we're seeing significant increases [...]

By |August 22nd, 2018|0 Comments