Jim Harenchar

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What CPRA Means For Marketers

On November 3, voters in California approved Proposition 24 to pass the California Privacy Rights Act (CPRA). CPRA builds on the California Consumer Privacy Act (CCPA). When it takes effect in January 2023, CPRA will enshrine a tougher set of data privacy rules for businesses and give consumers more rights on how their data can be used. What does it mean for you? Click here to get more info from eMarketer on the impact of the new regulations for markets: https://www.emarketer.com/content/what-cpra-means-for-marketers?ecid=NL1001 Consumer privacy regulations are fluid and susceptible to changing legislation at any moment. A tumultuous 2020 will shape 2021 [...]

By |November 18th, 2020|0 Comments

Full Tourism Recovery Not Expected Until 2023-24

                    According to a newly released McKinsey Research report, their tourism recovery model forecasts a cumulative drop of $3 trillion to $8 trillion before tourism expenditure returns to pre-COVID-19 levels. Recovery will be slow and driven by the underlying dependencies countries had on domestic and nonair travel. An optimistic recovery scenario, combining rapid virus containment and rebounding economies, will see recovery to 85 percent of 2019 volumes by 2021 and a full recovery by 2023. For the full report, click here https://www.mckinsey.com/industries/travel-logistics-and-transport-infrastructure/our-insights/covid-19-tourism-spend-recovery-in-numbers?cid=other-eml-alt-mip-mck&hdpid=e6aafcaa-045d-4edd-a1e8-928474b32579&hctky=10102919&hlkid=69a4838c7bbb4e19992059b3f56f62bc

By |October 26th, 2020|0 Comments

US Travel Digital Ad Spending Will Drop By 41.0% (YoY) To Just $3.24 billion.

All of us working in the tourism and hospitality sectors are acutely aware of the impact the pandemic has had on our industry. If you did not see the recent research from eMarketer, here is a link to the startling facts; https://www.emarketer.com/content/travel-industry-ad-budgets-crater-historically-challenging-year?ecid=NL1001                                 So now what? Our industry is not one to stick our heads in the sand, so recovery is taking many shapes. At RMG, we've been advocates of using these "down times" to focus on greater understanding of your data: exactly who are your [...]

By |October 6th, 2020|0 Comments
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