Not surprisingly, AI is attracting significant attention in the media as a rising business trend: twice as many articles mentioned AI in 2016 as in 2015, and nearly four times as many as in 2014. From traveler focused Chatbots to automated room service, mobile apps that personalize the visitor experience in a city, driverless cars or the robot run front desk, the possibilities for AI in travel have focused mainly on cutting costs, improving the travel experience and driving efficiencies. RMG CEO Jim Harenchar provides his take on the opportunities and possibilities for AI in the travel/tourism sector and how YOU can prepare for the impact of AI. AI Tourism white paper final 10.26.17
A new study conducted by Forbes CMO Practice and Neustar shows that marketers who invest more than 10% of their working media budgets in marketing performance measurement (MPM) are three times more likely to exceed their growth plans by 25%. The high performers, who are more likely to invest in campaign attribution tools and marketing mix modeling, also achieve 7.5% better growth outcomes than their peers. Click here to read the short article overview http://bit.ly/2ys4yIU. At RMG, we've been leading the market in developing targeted marketing communications for 31 years. Are you getting the ROI you expect from your marketing campaigns?